Drive, Buy: Grand Theft Auto V Viral Marketing Begins

GTAV Marketing - The Epsilon Program

A twitter account promoting something called the “Epsilon Program” popped-up online a few days ago and began delivering tweets, indicating that a viral marketing campaign for Grand Theft Auto V could possibly be right around the corner.

The account links to a website that was originally used to promote GTA: San Andreas back in 2004. The site really hasn’t been updated in years. Except, that it now sports the Epsilon Program twitter account under its contact information, which, if you take into account when twitter was invented, means something’s up.

Currently, the account has only sent out three tweets, with one posted today, reading, “As of today, we are the fastest growing religion in America. #FACT #KIFFLOM”. But, who knows, maybe this account will eventually offer something more concrete.

Source: IGN

About Nick A

Nick joined addicted-gamers in 2011. He is a writer, based out of Saint Louis, Missouri, working to finish college and earn a degree in Journalism. He's a self-professed lover of sports, games, 90s sitcoms and useless pop-culture information.